PLAYFUL PROMISES
LINGERIE BRAND, PLAYFUL PROMISES NEEDED A BRAND CAMPAIGN WITH CUT THROUGH. A CATEGORY FIRST, THAT REFRAINS FROM SHOWING THE PRODUCT AND DRAMATISES THE SECRET THRILL OF WEARING LINGERIE IN ANY SITUATION.
LINGERIE BRAND, PLAYFUL PROMISES NEEDED A BRAND CAMPAIGN WITH CUT THROUGH. A CATEGORY FIRST, THAT REFRAINS FROM SHOWING THE PRODUCT AND DRAMATISES THE SECRET THRILL OF WEARING LINGERIE IN ANY SITUATION.