Less Malarkey More Smarty

WE CREATED A NEW BRAND PLATFORM FOR SMARTY CALLED 'LESS MALARKEY, MORE SMARTY' TO POKE FUN AT THE UNNECESSARY COMPLICATION WE ALL FACE IN OUR EVERYDAY LIVES. THIS POSITIONS THE BRAND’S SIMPLE, AND HONEST VALUES AS A REFRESHING ANTIDOTE TO THE MALARKEY OF OTHER MOBILE PROVIDERS.

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