Heineken. Find the Coin 2015
For Heienken's sponsorship of the Coin Toss at Rugby World Cup 2015 they were offering rugby fans the chance to meet team Captains at the coin toss. We came up with a social competition mechanic - Fans had to find a coin minted in a specific year and upload a photo of it to Heineken's Twitter feed. This happened before every match, and the stated year had a relevant backstory to each game. We called it 'Find the Coin'.